Brief
To create a poster and a advert that promotes the 16th anniversary of Exberliner.
Process
Focusing on the coming-of-age theme of being sixteen, the themes and motives explored was of grunge-like appearances, growing and branching out of childhood into adulthood, and simply exploring new experiences as a sixteen-year-old.
Execution
The poster was to be delivered physically, mounted on walls and poster placements throughout the city of Berlin. The advert was delivered through Exberliner’s social channels.
Target
Aimed at people who are regular readers of Exberliner
